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I really had no idea how to market an eBook. (Look for me to create ebooks from some of my courses and Den bootcamps in the future to rectify this problem.) I found there is much more interest in my one-on-one coaching and my classes than I ever saw from the eBook, because the eBook wasn’t presented as part of a suite of comprehensive learning help. You also love live trainings, where you can get your personal questions answered by experts.
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If there’s one thing I’ve learned about writers, it’s that you love free stuff. The release of the new edition would have generated new interest and sales each year. What was I thinking? If I’d called it Make a Living Writing 2010, I could have published a new and slightly updated version of it each year, like What Color is Your Parachute? does, and created a franchise. My title says it covers this entire century.
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For instance, one I got recently: “If I’m contacting a charity about doing a pro bono sample, what exactly should I say to not seem desperate?” You can bet the next version of this material will have a lot more granular detail and answers to these nitty-gritty questions. I’ve learned that writers need to be told very specifically, exactly how you do something. Also, splitting it up likely would have gotten the first one done faster and allowed me to start earning sooner.
It’s always better to have more products because then you can bundle them in different ways or offer them as freebies to incent people to buy other products. Duh! I could have created a cool Make a Living Writing eBook series, strengthened my brand, and had more products to sell. The book has three sections - how to write for publications, copywriting, and blogging. Again, I probably would have done better publishing a smaller eBook at a lower price. I wasn’t creating a sales machine, like you want. Even worse, by blowing out all my info in one book, I had no follow-up book to upsell the writers who bought the first book. At $36, it offers great value given all the stuff I packed into it, but people are used to paying less for eBooks. People don’t tend to read for hours on end on a digital screen, and they tend to go for shorter eBooks for that reason. This sucker is 220+ pages! I didn’t know that eBooks were better off at a shorter length. Here are ten things I screwed up in putting out my eBook: In the meanwhile, I thought it’d be useful to other writers to hear my sad tale of eBook publishing gone wrong, so you can avoid my mistakes. I’ve got plans for redoing my eBook in future - and readers of this blog will be the first ones to hear about those, later on - but for now, I’m stuck with what I’ve got. The sad truth is, I could have made much, much more on my eBook. The first step toward my goal of providing better financial security for my family through my writing. It was the tiny beginning of my journey to diversify my income and develop multiple sources of income. There was only one problem… I had no idea what I was doingĭon’t get me wrong - I have sold a decent number of copies of the MALW book, and made several thousand totally appreciated dollars off it. And I can start earning money from it.īut in 2010, I finally did it - Make a Living Writing, the 21st Century Guide came out. Just write it, have a designer pretty it up, and poof - I’ve got an eBook. Back in 2008, I started this blog with the idea that I could post a lot of advice for freelance writers, and that eventually, I could expand that into an eBook.
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